Abstract
In the article, modern economic trends affecting the development of innovative and active enterprises implementing environmental projects are identified. The following methods were used: formalization, dialectical, decomposition, generalization, comparative, and graphical. The interrelationship of environmentally oriented innovations with economic development of regions and the impact on the environment is considered and graphically presented. Ways to intensify implementation of ecologically oriented innovations as a tool for sustainable development of enterprises in the region are proposed. Advantages of implementing these innovations are revealed. Prospective directions for implementation of ecologically oriented innovations are reflected. The European experience regarding active development of ecologically oriented innovations is outlined, which involves formation of the systemic approach to the use of transformational aspects of ecologically oriented innovations and study of their impact on effective functioning of the sustainable management mechanism of natural resources. The unified strategic position of EU countries on formation of strategic vision of innovative and ecological development of enterprises, taking into account globalization processes, using complex multilevel approach to formation and implementation of the policy of ecologically oriented innovations, was studied. Modern trends in environmental orientation of enterprises in EU countries are analyzed.