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Brand Equity in Fast-Food Businesses Among Copperbelt University Students Cover

Brand Equity in Fast-Food Businesses Among Copperbelt University Students

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 46 (2024): Issue 2 (June 2024)
By: Bravo Muchuu  
Open Access
|Jul 2024

Authors

Bravo Muchuu

xmuchuu@mendelu.cz

PhD. Student, Department of Business Economics, Mendel University, Brno, Czechia
DOI: https://doi.org/10.15544/mts.2024.25 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 240 - 251
Submitted on: Sep 26, 2023
Accepted on: Oct 4, 2023
Published on: Jul 10, 2024
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Brand awareness,
brand equity,
cross-sectional,
fast-food businesses,
students
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2024 Bravo Muchuu, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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