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Assessment of the Potential of Agricultural Regions as a Prerequisite for the Formation and Development of Their Branding Cover

Assessment of the Potential of Agricultural Regions as a Prerequisite for the Formation and Development of Their Branding

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 46 (2024): Issue 2 (June 2024)
By: Serhiі Gazuda,  Viktoriya Hotra,  Mykhailo Gazuda,  Lubov Kovalska,  Heorh Kifor and  Shakhin Omarov  
Open Access
|Jul 2024

Authors

Serhiі Gazuda

gazudasergij@gmail.com

PhD, Assoc. Prof., Uzhhorod National University, Uzhhorod, Ukraine

Viktoriya Hotra

viktoriya.hotra@uzhnu.edu.ua

Dr. Sc. Prof., Uzhhorod National University, Uzhhorod, Ukraine

Mykhailo Gazuda

mishagazuda@gmail.com

Dr. Sc. Prof., Uzhhorod National University, Uzhhorod, Ukraine

Lubov Kovalska

kovalska.lyuba@gmail.com

Dr. Sc. Prof., Lutsk National Technical University, Lutsk, Ukraine

Heorh Kifor

heorh.kifor@uzhnu.edu.ua

PhD Student, Uzhhorod National University, Uzhhorod, Ukraine

Shakhin Omarov

shakhin.omarov@nure.ua

Dr. Sc. Prof., Kharkiv National University of Radio Electronics, Kharkiv, Ukraine
DOI: https://doi.org/10.15544/mts.2024.13 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 122 - 130
Submitted on: Mar 1, 2024
Accepted on: Mar 8, 2024
Published on: Jul 10, 2024
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
agricultural region,
branding,
brand of the region,
regional development,
potential,
agriculture,
strategy
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2024 Serhiі Gazuda, Viktoriya Hotra, Mykhailo Gazuda, Lubov Kovalska, Heorh Kifor, Shakhin Omarov, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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