The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises Cover

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The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

Management Theory and Studies for Rural Business and Infrastructure Development

Volume 45 (2023): Issue 3 (September 2023)

By: Oleksandr Kyfyak, Viktoriia Kyfyak, Vitalii Kindzerskyi, Halyna Kovbas, Olesya Finagina and Serhii Todoriuk

Open Access

|Jan 2024

Authors

Oleksandr Kyfyak

o.kyfyak@chnu.edu.ua

Dr. Sc., Assoc. Prof., Yuriy Fedkovych Chernivtsi National University, Chernivtsi, Ukraine

Viktoriia Kyfyak

v.kyfyak@chnu.edu.ua

PhD, Assoc. Prof., Yuriy Fedkovych Chernivtsi National University, Chernivtsi, Ukraine

Vitalii Kindzerskyi

v.kindzerskiy@chnu.edu.ua

PhD, Assist. Prof., Yuriy Fedkovych Chernivtsi National University, Chernivtsi, Ukraine

Halyna Kovbas

h.kovbas@chnu.edu.ua

Dr. Sc., Assoc. Prof., Yuriy Fedkovych Chernivtsi National University, Chernivtsi, Ukraine

Olesya Finagina

finaginaov@gmail.com

Dr. Sc., Prof., Cherkasy University, Cherkasy, Ukraine

Serhii Todoriuk

s.todoriuk@chnu.edu.ua

PhD, Assist. Prof., Yuriy Fedkovych Chernivtsi National University, Chernivtsi, Ukraine

DOI: https://doi.org/10.15544/mts.2023.21 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760

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Language: English

Page range: 213 - 220

Submitted on: Jul 13, 2023

Accepted on: Jul 25, 2023

Published on: Jan 13, 2024

Published by: Vytautas Magnus University, Institute of Foreign Language

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

business processes,

digital marketing,

agricultural enterprises,

personnel management,

financial management

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business development, change management, cooperation,

Business management, other,

Agribusiness, food industry

© 2024 Oleksandr Kyfyak, Viktoriia Kyfyak, Vitalii Kindzerskyi, Halyna Kovbas, Olesya Finagina, Serhii Todoriuk, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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