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Serving Rural Market Via E-Commerce: A Study for Consumer Durables Cover

Serving Rural Market Via E-Commerce: A Study for Consumer Durables

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 45 (2023): Issue 2 (June 2023)
By: Punit Kumar Mishra  
Open Access
|Aug 2023

Authors

Punit Kumar Mishra

punitkmishra@gmail.com

Assistant Prof., Symbiosis Centre for Management Studies, Symbiosis International “Deemed University”, Pune, India
DOI: https://doi.org/10.15544/mts.2023.15 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 142 - 151
Submitted on: Jun 1, 2023
Accepted on: Jun 1, 2023
Published on: Aug 8, 2023
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
E-commerce,
Rural Distribution Channel,
Customer Decision Making,
and Consumer Durable,
Internet
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2023 Punit Kumar Mishra, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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