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Celebrity Advertisement for Indian Rural Buyers: A Myth for Success Cover

Celebrity Advertisement for Indian Rural Buyers: A Myth for Success

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 45 (2023): Issue 1 (March 2023)
By: Arun Bhadauria and  Ali Abbas Rizvi  
Open Access
|Apr 2023

Authors

Arun Bhadauria

abhadauria@amity.edu

Assistant Professor, Amity Business school, Amity University

Ali Abbas Rizvi

aliabbas2026@outlook.com

Research Scholar, Amity Business school, Amity University
DOI: https://doi.org/10.15544/mts.2023.05 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 37 - 45
Submitted on: Feb 24, 2023
Accepted on: Mar 1, 2023
Published on: Apr 26, 2023
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Buying intention,
Celebrity endorsement,
Celebrity advertisement,
Handwash,
Purchase Pattern,
Rural Buyers,
Indian market
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2023 Arun Bhadauria, Ali Abbas Rizvi, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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