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Green Marketing Impact on Perceived Brand Value in Different Generations Cover

Green Marketing Impact on Perceived Brand Value in Different Generations

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 44 (2022): Issue 2 (June 2022)
By: Justinas Kisieliauskas and  Aleksas Jančaitis  
Open Access
|Jul 2022
DOI: https://doi.org/10.15544/mts.2022.13 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 125 - 133
Submitted on: Jun 6, 2022
Accepted on: Jun 7, 2022
Published on: Jul 20, 2022
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
environmental consciousness,
green marketing,
greenwashing,
brand value,
sustainability
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2022 Justinas Kisieliauskas, Aleksas Jančaitis, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution 4.0 License.

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