Abstract
The article studies the main personnel problems of housing and communal sphere enterprises and the reasons for their occurrence. The use of personnel marketing will allow to solve these problems, as well as to determine ways of calculating the qualitative and quantitative need for personnel. Personnel marketing will promote the inflow of qualitative and highly professional human resources in the housing and communal sphere, contribute to the creation of optimal working conditions that increase the production activity, form the conditions of motivation for employees, and a new view of labor in the housing and communal sphere. The key area in personnel marketing is to determine the quantitative and qualitative need for personnel. The article provides basic methods for calculating the need. Knowledge of this indicator will allow the organization to correctly calculate the cost of acquisition and further use of personnel, determine the optimal way and sources to cover the needs. Based on the studied data the system of external and internal tools for personnel marketing that can improve the performance of enterprises of housing and communal services and create an attractive image for potential employees of the industry is also developed.