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Impact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania Cover

Impact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 43 (2021): Issue 3 (September 2021)
By: Asta Kyguoliene and  Kristina Zikiene  
Open Access
|Oct 2021

Authors

Asta Kyguoliene

asta.kyguoliene@vdu.lt

Assoc. prof., PhD., Vytautas Magnus University, Kaunas, Lithuania

Kristina Zikiene

kristina.zikiene@vdu.lt

Assoc. prof., PhD., Vytautas Magnus University, Kaunas, Lithuania
DOI: https://doi.org/10.15544/mts.2021.34 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 373 - 382
Submitted on: Aug 23, 2021
Accepted on: Aug 30, 2021
Published on: Oct 19, 2021
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand awareness,
brand equity,
brand equity dimensions,
brand image,
brand trust,
perceived quality,
purchase intentions
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2021 Asta Kyguoliene, Kristina Zikiene, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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