The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia

Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry,, Zvolen, Slovak Republic

Martina Kalamarova

martina.kalamarova@tuzvo.sk

Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry,, Zvolen, Slovak Republic

Jan Parobek

parobek@tuzvo.sk

Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry,, Zvolen, Slovak Republic

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DOI: https://doi.org/10.1515/sues-2017-0007 | Journal eISSN: 2285-3065 | Journal ISSN: 1584-2339

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Language: English

Page range: 33 - 44

Submitted on: Jan 1, 2017

Accepted on: Apr 1, 2017

Published on: Jul 14, 2017

Published by: Vasile Goldis Western University of Arad

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

innovation,

active packaging,

intelligent packaging,

functions of packaging

Related subjects:

Business and economics,

Political economics,

Economic policy,

Business management,

Financial reporting, group accounting, accounting and balancing,

Marketing, sales, customer relations,

Industries,

Banks, financial service provider, insurers

© 2017 Erika Loucanova, Martina Kalamarova, Jan Parobek, published by Vasile Goldis Western University of Arad
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 27 (2017): Issue 2 (June 2017)