Abstract
This paper focuses on the recent neo-liberal transformation in the Romanian education system and analyzes the genealogy of a new form of academic governance that has been implemented in higher education institutions in the past decade. It examines the role quality indicators and supplementary funding have played in the gradual embedding and naturalization of neo-liberal disciplinary reforms in universities and the specific quality enhancement policies that aimed at increasing the productivity of academic workers by stimulating the competition among them. The main argument of the paper is that in order to understand the extensive academic management based on scientometrics and recurrent evaluation of academics we need to look at the structural mechanisms that have shaped higher education institutions in accordance with market rules and at the generalization of competitiveness throughout the system in the context of budget cuts and decreasing resources allocated to education.