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Understanding Changes on the Country-of-origin Effect of Portugal Cover

Understanding Changes on the Country-of-origin Effect of Portugal

Studia Universitatis Babes-Bolyai Oeconomica
Volume 61 (2016): Issue 3 (December 2016)
By: Susana Costa e Silva and  Lucénio Saraiva  
Open Access
|Mar 2017

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DOI: https://doi.org/10.1515/subboec-2016-0001 | Journal eISSN: 2065-9644
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Language: English
Page range: 3 - 19
Published on: Mar 30, 2017
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
COO effect,
product evaluation,
international marketing,
perception,
Portugal
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2017 Susana Costa e Silva, Lucénio Saraiva, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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