Abstract
This article analyses Swiss media coverage of 24 hours care between 2003 and 2013. Based on a discourse analysis we observe that the dominant media discourse speaks of a booming market that criticises agencies, victimises carers and idealises home care. In our discussion we analyse these results with a focus on the so-called blind spots of this media discourse. In particular, we challenge the claim of a boom in 24h care, shed light on the negative aspects of home care, and address the ignored responsibility of the family as employer.