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Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach Cover

Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach

Social Communication
Volume 1 (2015): Issue 2 (October 2015)
By: Łukasz Kozakowski  
Open Access
|Jan 2016
DOI: https://doi.org/10.1515/sc-2015-0006 | Journal eISSN: 2450-7563
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Language: English
Page range: 6 - 14
Published on: Jan 29, 2016
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
marketing,
media,
marketing management,
outsourcing,
outsourcing services,
competitiveness,
contemporary marketing approach
Related subjects:
Cultural studies,
Media studies,
Media theory,
Genres and media in cultural studies,
Digital media and communication,
Topics in cultural studies,
Media,
Social sciences,
Communication science,
Mass communication

© 2016 Łukasz Kozakowski, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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