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Determining Mission Statement Effectiveness from a Fit Perspective Cover

Determining Mission Statement Effectiveness from a Fit Perspective

Studies in Business and Economics
Volume 12 (2017): Issue 2 (August 2017)
By: Seong-Yuen Toh and  Vui-Yee Koon  
Open Access
|Oct 2017

Authors

Seong-Yuen Toh

Sunway University,, Subang Jaya, Malaysia

Vui-Yee Koon

Sunway University,, Subang Jaya, Malaysia
DOI: https://doi.org/10.1515/sbe-2017-0031 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 220 - 240
Published on: Oct 21, 2017
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
mission statement,
sense of mission,
alignment,
fit,
structure,
culture,
effectiveness,
purpose
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Seong-Yuen Toh, Vui-Yee Koon, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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