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Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry Cover

Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry

Open Access
|Jan 2017

References

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DOI: https://doi.org/10.1515/sbe-2016-0033 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 30 - 46
Published on: Jan 23, 2017
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2017 Majid Esmaeilpour, Zahra Mohamadi, Azade Rajabi, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.