Have a personal or library account? Click to login
Distorted Facets of Marketing Ethics for Alcoholic Beer Marketing Cover

Distorted Facets of Marketing Ethics for Alcoholic Beer Marketing

Open Access
|Nov 2016

References

  1. Atkeson, Andrew, and Patrick J. K. 2004. Deflation and Depression: Is There an Empirical Link? American Economic Review, 94: 99-103.
  2. Anderson, E., W., Claes, F., and Sanal, K. M. 2004. Customer Satisfaction and Shareholder Value. Journal of Marketing, 68: 172-185.
  3. Chonko, L. B. 1995. Ethical decision making in marketing. Thousand Oaks, CA: Sage Publications.
  4. Ladkoo, G. R. and Damar-Ladkoo, A. 2015. Teamwork Effectiveness in the Financial Management Sector Mauritius. University Of Mauritius Research Journal, 21: 1-37.
  5. Sawmy, T., and Damar-Ladkoo, A. 2015. Wholesale and Retail E-Commerce in Mauritius: Views of Customers and Employees. Studies in Business and Economics, 10: 170-186.
  6. Davey, J., Obst, P. and Sheehan, M. 2000. Work demographics and officers’ perceptions of the work environment which add to the prediction of at risk alcohol consumption within an Australian police sample. Policing: An International Journal of Police Strategies & Management, 23: 69-81.
  7. Davie, P. 1995. New Product Development — The Alcoholic Soft Drink Market. International Journal of Wine Marketing, 7: 49-59.
  8. DeCarlo, T. 1997. Alcohol warnings and warning labels: an examination of alternative alcohol warning messages and perceived effectiveness. Journal of Consumer Marketing, 14: 448-462.
  9. Drumwright, M. E., & Murphy, P. E. 2009. The current state of advertising ethics: Industry and academic perspectives. Journal of Advertising, 38: 83-108.
  10. Drumwright, Minette E. (1993), “Ethical Issues in Advertising and Sales Promotion,” in Ethics in Marketing, N. Craig Smith and John A. Quelch, eds., Homewood, IL: Irwin.
  11. Dunfee, T., Smith, N. and Ross, W. 1999. Social Contracts and Marketing Ethics. Journal of Marketing, 63: 14.
  12. Dunn, Watson S., Barban, Arnold M., Krugman, Dean M., Reid, Leonard N. 1990. Advertising: Its Role in Modern Marketing. Chicago: The Dryden Pres.
  13. Forsberg, P. 2000. Advertising that becomes coarser and coarser. Nerikes Allehanda..
  14. Gaski, J.F. 1999. Does marketing ethics really have anything to say? A critical inventory of the literature. Journal of Business Ethics, 18: 315-334.
  15. Gunter, B., Hansen, A. and Touri, M. 2009. Alcohol advertising and young people’s drinking. Young Consumers, 10: 4-16.
  16. Jones, J. and Middleton, K. 2007. Ethical decision-making by consumers: the roles of product harm and consumer vulnerability. Journal of Business Ethics, 70: 247-64.
  17. Kara. (2014). https://www.addthis.com/blog/2014/04/03/whens-the-best-day-and-time-to-post-on-social-media/#.VhuOS_mqqko (23 September 2015).
  18. Kirkpatrick, J. 2005. https://www.cpp.edu/~jkirkpatrick/Papers/EthTheoryMktg.pdf (20 October 2015).
  19. Kotler, P., Armstrong, G., Saunders, J. and Wong, V. 1999. Principles of Marketing. 2nd ed. London: Prentice Hall.
  20. Kotler, P., and Lee, N. 2005. Corporate Social Responsibility Doing the Most Good for Your Company and Your Cause. New Jersey: John Wiley & Sons, Inc.
  21. Laslett, A., Callinan, S. and Pennay, A. 2013. The increasing significance of alcohol’s harm to others research. Drugs and Alcohol Today, 13: 163-172.
  22. Lastovicka, J., Murry, Jr., J., Joachimsthaler, E., Bhalla, G. and Scheurich, J. 1987. A Lifestyle Typology to Model Young Male Drinking and Driving. Journal of Consumer Research, 14: 257.
  23. Long-Chuan, L., Gregory M, R. and Jeffrey G, B. 1999. The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Explotary Study. Journal of Business Ethics, 91-92.
  24. Maignan, I., Ferrell, O. C., Ferrell, L. 2005. A Stakeholder Model for Implementing Social Responsibility in Marketing. European Journal of Marketing, 39: 956-977.
  25. Martin, C. and Guerin, D. 2006. Using research to inform design solutions. Journal of Facilities Management, 4: 167-180.
  26. Ministry of Finance and Economic Development. 2015. Budget 2015/2016. Mauritius: Hon. Seetanah Lutchmeenaraidoo, GCSK Minister Of Finance And Economic Development, p.14.
  27. Ministry of Health and Quality of Life. 2008. Government Notice No. 263 of 2008.
  28. Moilanen, R. 2001. Diagnostic tools for learning organizations. The Learning Organization, 8: 6-20.
  29. Murphy, P. E., & Laczniak, G. R. 1981. Marketing ethics: A review with implications for managers, educators and researchers. In Enis, B. M., & Roering, K. (Eds). Review of Marketing, 251-266.
  30. Murphy, P., Laczniak, G. and Wood, G. 2007. An ethical basis for relationship marketing: a virtue ethics perspective. European Journal of Marketing, 41: 37-57.
  31. Murphy, P.E. 2000. Corporate ethics statements: An update. Notre Dame, IN: University of Notre Dame Press, 295-304.
  32. Nwachukwu Saviour L.S., Scott. J. V., Faye W. G. and James H. B. 1997. Ethics and Social Responsibility in Marketing: An Examination of Ethical Evaluation of Advertising Strategies. Journal of Business Research, 39: 107-118.
  33. Nelson, J. 1999. Broadcast Advertising and U. S. Demand for Alcoholic Beverages. Southern Economic Journal, 65: 774.
  34. Plant, M. 2008. Controlling alcohol problems: different approaches or different priorities?. Drugs and Alcohol Today, 8: 15-18.
  35. Powell, J. 2011. Tannin Extracts Abate Ammonia Emissions from Simulated Dairy Barn Floors. Journal of Environment Quality, 40: 907.
  36. Sharma, B., Raciti, M., O’Hara, R., Reinhard, K. and Davies, F. 2013. University students’ perceived susceptibility to alcohol retail sales promotions. Journal of Consumer Marketing, 30: 283-294.
  37. Smith, N. and Cooper-Martin, E. 1997. Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability. Journal of Marketing, 61: 1.
  38. Sproles, G., Geistfeld, L. and Badenhop, S. 1978. Informational Inputs as Influences on Efficient Consumer Decision-Making. Journal of Consumer Affairs, 12: 88-103.
  39. Stelzner. 2014. http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf (26 September 2015).
  40. Strong, K. C., Ringer, R. C., Taylor, S. A. 2001. The* Rules of Stakeholder Satisfaction (* Timeliness, Honesty, Empathy). Journal of Business Ethics, 32: 2019-230.
  41. Szeinbach, S., Rallapalli, K. and Vitell, S. 1995. Marketers’ Norms and Personal Values: An Empirical Study of Marketing Professionals. Journal of Business Ethics, 65-75.
  42. Vitell, S., Lumpkin, J. and Rawwas, M. 1991. Consumer ethics: An investigation of the ethical beliefs of elderly consumers. Journal of Business Ethics, 10: 365-375.
  43. Wright, P., Kroll, M. and Parnell, J. (Eds). 1998. Strategic management. Upper Saddle River, N.J.: Prentice Hall.
  44. Zhao, Q. and et al. 2014. ChemInform Abstract: Two New Indole Alkaloids from Emmenopterys henryi. ChemInform, 45.10.1002/chin.201418217
  45. Zinkhan, G., Bisesi, M. and Saxton, M. 1989. MBAs’ changing attitudes toward marketing dilemmas. Journal of Business Ethics, 8: 963-974.
  46. Zinkhan, G. and Christian Zinkhan, F. 1997. The Interface Between Marketing and Finance: Integrated Management in an Unstable World. Managerial Finance, 23: 3-21.
DOI: https://doi.org/10.1515/sbe-2016-0023 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 79 - 96
Published on: Nov 19, 2016
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2016 Avinash Newaj, Adjnu Damar-Ladkoo, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.