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Consumer Perception of Competitiveness – Theoretical-Instrumental Approach Cover

Consumer Perception of Competitiveness – Theoretical-Instrumental Approach

Studies in Business and Economics
Volume 11 (2016): Issue 1 (April 2016)
By:
Open Access
|Jun 2016

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DOI: https://doi.org/10.1515/sbe-2016-0004 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 45 - 53
Published on: Jun 29, 2016
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year
Keywords:
competitiveness,
market competition,
consumer behavior,
targeted market segment
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Oana Duralia, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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