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The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach Cover

The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

Studies in Business and Economics
Volume 10 (2015): Issue 1 (April 2015)
By: Mihai Tichindelean  
Open Access
|Aug 2015
DOI: https://doi.org/10.1515/sbe-2015-0013 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 140 - 145
Published on: Aug 25, 2015
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
relationship marketing,
value chain,
marketing communication,
consumer behavior,
sales promotion
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2015 Mihai Tichindelean, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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