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Consumer behaviour towards new products Cover

Consumer behaviour towards new products

Proceedings of the International Conference on Business Excellence
Volume 11 (2017): Issue 1 (July 2017)
By: Mihaela Bucatariu,  Alexandra Iulia Nicolescu and  Alexandru Taşnadi  
Open Access
|Aug 2017

Authors

Mihaela Bucatariu

mihaela_bucatariu@yahoo.co.uk

The Bucharest University of Economic Studies, Bucharest, Romania

Alexandra Iulia Nicolescu

The Bucharest University of Economic Studies, Bucharest, Romania

Alexandru Taşnadi

The Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.1515/picbe-2017-0096 | Journal eISSN: 2558-9652
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Language: English
Page range: 904 - 915
Published on: Aug 26, 2017
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
consumer behavior,
consumer structure,
communication campaigns,
innovation,
digitalization,
statistics
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2017 Mihaela Bucatariu, Alexandra Iulia Nicolescu, Alexandru Taşnadi, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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