Consumer behaviour towards new products
Authors
Mihaela Bucatariu
The Bucharest University of Economic Studies, Bucharest, Romania
Alexandra Iulia Nicolescu
The Bucharest University of Economic Studies, Bucharest, Romania
Alexandru Taşnadi
The Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.1515/picbe-2017-0096 | Journal eISSN: 2558-9652
Language: English
Page range: 904 - 915
Published on: Aug 26, 2017
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
Related subjects:
© 2017 Mihaela Bucatariu, Alexandra Iulia Nicolescu, Alexandru Taşnadi, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.