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The „7Ps”&”1G” that rule in the digital world the marketing mix

Proceedings of the International Conference on Business Excellence
Volume 11 (2017): Issue 1 (July 2017)
By:
Open Access
|Aug 2017

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DOI: https://doi.org/10.1515/picbe-2017-0080 | Journal eISSN: 2558-9652
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Language: English
Page range: 759 - 769
Published on: Aug 26, 2017
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
marketing mix,
7P (product, price, promotion, place, people, process, perseverance) +1G (green marketing),
cloud computing
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2017 Luminita Pistol, Rocsana Ţoniş Bucea-Manea, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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