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Stop hitting the woodwork! CRM for better fan-identification in Romanian second division football clubs Cover

Stop hitting the woodwork! CRM for better fan-identification in Romanian second division football clubs

Proceedings of the International Conference on Business Excellence
Volume 11 (2017): Issue 1 (July 2017)
By:   
Open Access
|Aug 2017
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DOI: https://doi.org/10.1515/picbe-2017-0075 | Journal eISSN: 2558-9652
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Language: English
Page range: 711 - 719
Published on: Aug 26, 2017
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
football marketing,
fan relationships,
matchday experience,
gameday,
sports business
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2017 Vlad Roşca, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 11 (2017): Issue 1 (July 2017)
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