Branding post-communist Romania and its effects on country image
References
- Amin, A., Thrift, N. (1994), Living in the Global. Oxford, Oxford University Press.
- Anholt, S., (2007). Competitive Identity, New York, NY: Palgrave Macmillan.
- Anholt, S., (2009). The media and national image. Place Branding and Public Diplomacy, New York, NY: Palgrave Macmillan.
- Anholt, S. (2010). Places: Identity, image, and reputation. New York, NY: Palgrave Macmillan.
- Aronczyk, M. (2013). Branding the Nation – The Global Business of National Identity, New York, NY: Oxford University Press.
- Capital (2004). Romania, “mereu surprinzatoare” cand isi liciteaza imaginea. Retrieved from http://www.capital.ro/romania-mereu-surprinzatoare-cand-isi-liciteazaimaginea-16023.html.
- Diaconescu, M., Nicolescu, L., Panzaru, F. (2007). Romania within the EU: opportunities, requirements and perspectives, Sibiu, Conference Proceedings volume 1, 2007, pp. 135-141.
- Dinnie, K., 2008. Nation branding: Concepts, issues, practice. Oxford, UK: Elsevier.
- Dolea, A., Tarus, A. (2009). Branding Romania. Cum (ne)promovam imaginea de tara. Bucuresti, Curtea Veche.
- Dolea, A., (2015). Twenty years of (re)brandingpost-communist Romania, Iasi, Institutul European.
- Expres Magazin, (2010). Frunza din brandul de ţară poate fi cumpărată de pe internet cu 250 de euro. „Grădina” Elenei Udrea costă însă 75 de milioane de euro. De la Shanghai, Udrea se ceartă cu ziariştii. Retrieved from http://www.expresmagazin.ro/frunza-din-brandul-de-ar-poate-fi-cumprat-de-pe-internet-cu-250-de-euro-aezgrdinaae%C2%9D-elenei-udrea-cost-ns-75-demilioane-de-euro-de-la-shanghai/.
- Gandul, (2007). Wally Olins ar accepta sa construiasca “brandul de tara” pentru Romania.
- Retrieved from http://www.gandul.info/magazin/wally-olins-ar-accepta-sa-construiasca-quot-brandul-de-tara-quot-pentru-romania-280392.
- Howard, J., Sheth, J.N. (1968), Theory of Buyer Behavior, New York, NY: J. Wiley & Sons, Institutul National de Statistica, INSSE (2017). Retrieved from http://www.insse.ro/.
- Lovell, N. (1998). Introduction: belonging in need of emplacement?, London, Routledge.
- Kaneva, N. (2012). Branding Post-Communists Nations. New York, NY: Routledge.
- Kaneva, N., Popescu, D. (2011). National Identity Lite: Nation Branding in Post communist Romania and Bulgaria. INTERNATIONAL journal of CULTURAL studies, Volume 14(2), pp.191–pp. 207.
- Lupan, M. (2009). Globalizarea Economiei. Retrieved from Marin, M. (2007, March 1). http://www.seap.usv.ro/~ro/cursuri/ECTS/ECTS_GE.pdf.
- Meyer, B., Gerschiere, P. (eds) (1999). Globalization and Identity: Dialects of flow and closure, Oxford, Blackwell.
- Nicolescu, L., Cojanu, V., Popescu, A., Drǎghici, A. (2007). Developing country branding: a key factor for international competitiveness, Bucharest, National School of Political Studies and Public Administration and Comunicare.ro, Editura SNSPA, pp. 285-291.
- Nicolescu, N. (2008). Imaginea României sub lupă! Branding şi rebranding de ţară, Bucuresti, Editura ASE, 2008.
- Nicolescu, N., Paun, C., Popescu, A.I., Draghici, A., Pinzaru, F. (2007), National identity - an essential element for country branding. The case of Romania, Review of Management and Economical Engineering, special issue, Volume 6, no.6, pp. 78-83.
- Nicolescu, N., Paun, C., Popescu, A., Draghici, A. (2008). Romania trying to be an European brand, Revista de Management şi Marketing, Vol. 3, no. 1 (9), pp. 61-72.
- Olins, W. (1999) Trading Identities: Why countries and companies are taking each other others’ roles, London, The Foreign Policy Centre.
- Olins, W. (2003). On Brand. London, Thames and Hudson.
- Olins, W. (2008), The Brand Handbook, London, Thames and Hudson.
- Pascu, R. (2009, August 6). “The Land of Choice” pe ecrane, Retrieved from http://razvanpascu.ro/2009/08/06/the-land-of-choice-pe-ecran/.
- Robertson, R. (2001), Globalization theory 2000+: Major Problematics. In: Ritzer, G. and Smart, London, Handbook of Social Theory.
- Romania Insider, (2010). Romania launches “Explore the Carpathian garden” slogan, public doubts logo uniqueness. (2010, July 29). Retrieved from http://www.romania-insider.com/romania-launches-tourism-campaign-under-explore-the-carpathian-garden-slogan/.
- Surcel, V. (2006, December). Bibliofilie scumpa – o carte cat un munte de bani. Retrieved from jurnalul.ro/special-jurnalul/bibliofilie-scumpa-o-carte-cat-un-munte-de-bani-6628.html.
- Sepi, A. (2013, October). Nation Branding: The Case of Romania. Retrieved from http://www.culturaldiplomacy.org/pdf/case-studies/Andreea_Sepi_-_Nation_Branding_-_The_Case_of_Romania.pdf
- Sorin, C. (2015, September 10). Neagu Djuvara: 99 de ganduri si obsesii. Retrieved from http://www.qmagazine.ro/neagu-djuvara-99-de-ganduri-%C5%9Fiobsesii_271177.html.
- Stan, E. (2013, February 27). Elena Udrea a produs cea mai scumpă frunză din lume. Realizarea şi promovarea brandului turistic au costat peste 20 de milioane de euro. Retrieved from http://jurnalul.ro/special-jurnalul/anchete/cea-mai-scumpa-frunza-din-lume-realizarea-si-promovarea-brandului-turistic-au-costat-peste-20-de-milioane-de-euro-637896.html.
- 9am. (2007). Fabulospirit - 5.000.000 de euro. Retrieved from http://www.9am.ro/stirirevista-presei/Actualitate/56321/Fabulospirit-5-000-000-de-euro.html#ixzz3yWQEZolL.
- Eterna şi fascinanta Românie”. SGG trebuie să despăgubească BCR cu 5, 8 milioane de dolari. (2016, June 27). Retrieved from http://www.bibme.org/citation-guide/apa/website/.
- EUR 88,000 for launching Romania’s promotion campaign abroad. (2009, June 6). Retrieved from http://www.rhn.ro/en/eur-88-000-for-launching-romania-s-promotion-campaign-abroad-26189.
- Fabulospirit. (2008, March 30). Retrieved from https://rebrandingromania.wordpress.com/2008/03/30/fabulospirit/.
DOI: https://doi.org/10.1515/picbe-2017-0054 | Journal eISSN: 2558-9652
Language: English
Page range: 504 - 512
Published on: Aug 26, 2017
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
Related subjects:
© 2017 Anca-Georgiana Andrei, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.