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Marketers’ expanded role to increase internal customer satisfaction in organizational change Cover

Marketers’ expanded role to increase internal customer satisfaction in organizational change

Proceedings of the International Conference on Business Excellence
Volume 11 (2017): Issue 1 (July 2017)
By: Adina Rotileanu  
Open Access
|Aug 2017

Authors

Adina Rotileanu

arotilea@nyit.edu

The Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.1515/picbe-2017-0049 | Journal eISSN: 2558-9652
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Language: English
Page range: 454 - 463
Published on: Aug 26, 2017
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
marketers,
internal client satisfaction,
organizational change,
process flow,
procedures,
Service Level Agreement
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2017 Adina Rotileanu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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