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A Systematic Literature Review on Ambush Marketing in Sport Cover

A Systematic Literature Review on Ambush Marketing in Sport

Physical Culture and Sport. Studies and Research
Volume 66 (2015): Issue 1 (June 2015)
By: ,   and    
Open Access
|Jul 2015
References

References

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DOI: https://doi.org/10.1515/pcssr-2015-0002 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 14 - 27
Published on: Jul 10, 2015
Published by: University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open
Keywords:
Systematic review,
marketing,
ambush marketing,
sport,
mega-events
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2015 Monika Piątkowska, Jolanta Żyśko, Sylwia Gocłowska, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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