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Factors Influencing Attitudes Towards the Use of CRM’s Analytical Tools in Organizations Cover

Factors Influencing Attitudes Towards the Use of CRM’s Analytical Tools in Organizations

Organizacija
Volume 49 (2016): Issue 1 (February 2016)
By: Urban Šebjan,  Samo Bobek and  Polona Tominc  
Open Access
|Mar 2016

Authors

Urban Šebjan

urban.sebjan@um.si

Samo Bobek

samo.bobek@um.si

Polona Tominc

polona.tominc@um.si

DOI: https://doi.org/10.1515/orga-2016-0004 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
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Language: English
Page range: 28 - 41
Submitted on: Oct 16, 2015
|
Accepted on: Dec 21, 2015
|
Published on: Mar 10, 2016
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
critical organizational factors,
analytical customer relationship management (aCRM),
analytical tools,
attitudes towards use of aCRM
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2016 Urban Šebjan, Samo Bobek, Polona Tominc, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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