Figure 1
Mean ratings for the four clusters of media generations as unit of electronic media use
| Radio listeners | TV watchers | PC users | Non-devoted | F | p < | |
|---|---|---|---|---|---|---|
| Radio listening1 | 517a | 116b | 191c | 96d | 128,284.97 | .000 |
| Listening to CD/cassette/MP31 | 12a | 8b | 23c | 20d | 461.81 | .000 |
| Watching TV1 | 184a | 424b | 145c | 131d | 77,479.78 | .000 |
| Watching video/DVD1 | 1a | 1a | 3b | 2c | 40.52 | .000 |
| Dealing with PC1 | 14a | 9b | 513c | 11d | 272,080.69 | .000 |
Sociodemographic characteristics of radio generation, TV generation, and general population
| radio generation (n = 123,587) | TV generation (n = 70,522) | total (N = 194,117) | |
|---|---|---|---|
| Ø Age in years | 67.4 | 48.7 | 60.6 |
| Percentage of women | 54.5 | 54.8 | 54.6 |
| Education (in %) | |||
| main school | 65.9 | 39.7 | 56.4 |
| intermediate school | 20.6 | 40.0 | 27.8 |
| college preparation school | 13.5 | 20.3 | 16.0 |
| Employment (in %) | |||
| working | 14.1 | 76.5 | 36.8 |
| not part of the labour market | 6.1 | 10.5 | 7.7 |
| retired | 77.7 | 3.5 | 50.7 |
| other | 2.1 | 9.5 | 4.8 |
Use of electronic media by generational belonging
| radio generation | TV generation | total | |
|---|---|---|---|
| Radio listening1,2 | 183,50 (195,10) | 219,52 (227,56) | 196,59 (208,21) |
| Listening to CD/cassette/MP31,3 | 11,16 (52,76) | 22,52 (76,68) | 5,29 (62,76) |
| Watching TV1,4 | 232,19 (163,58) | 183,69 (157,11) | 214,57 (163,58) |
| Watching video/DVD1,5 | 1,22 (14,04) | 2,44 (21,22) | 1,67 (17,01) |
| Dealing with PC1,6 | 19,06 (84,43) | 63,39 (159,69) | 35,17 (119,40) |