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Figure 4
Geographical spread of social media users studied (per cent of 200 analysed studies)
| Region | Number of studies | % |
|---|---|---|
| North America | 105 | 52.5 |
| Central America | 3 | 1.5 |
| South America | 1 | 0.5 |
| Western Europe | 50 | 25 |
| Eastern Europe | 2 | 1 |
| East Asia | 36 | 18 |
| Central Asia | 0 | 0 |
| South East Asia | 7 | 3.5 |
| South Asia | 5 | 2.5 |
| Middle East | 7 | 3.5 |
| Africa | 10 | 5 |
| Oceania | 11 | 5.5 |
The number of studies addressing issues of social media access (per cent of 200 analysed studies)
| Issues of social media access | Publication year | Total | |||||||
|---|---|---|---|---|---|---|---|---|---|
| 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | N=200 | % | |
| High accessibility | 2 | 1 | 3 | 7 | 5 | 13 | 20 | 51 | 25.5 |
| Digital divide | 1 | 0 | 1 | 2 | 2 | 1 | 3 | 9 | 4.5 |
| Varying access | 0 | 0 | 0 | 1 | 2 | 0 | 4 | 7 | 3.5 |
| Disability and social media | 0 | 0 | 0 | 1 | 1 | 0 | 2 | 4 | 2 |
Social media users studied (per cent of 200 analysed studies)
| Social media users | Number of studies | % |
|---|---|---|
| Citizens / social media users in general | 99 | 49.5 |
| Public or government institution | 42 | 21 |
| Business organisation | 41 | 20.5 |
| Students | 25 | 12.5 |
| NGO | 24 | 12 |
| Media / Journalists | 23 | 11.5 |
| Public relations or communi cations staff | 11 | 5.5 |
| University / college | 5 | 2.5 |
| Other | 14 | 7 |