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Testing music selection automation possibilities for video ads Cover

Testing music selection automation possibilities for video ads

Management & Marketing
Volume 12 (2017): Issue 3 (September 2017)
By: Oliver Wiesener  
Open Access
|Oct 2017

Authors

Oliver Wiesener

wiesener@hdm-stuttgart.de

Hochschule der Medien, University of applied sciences, Stuttgart, Germany
DOI: https://doi.org/10.1515/mmcks-2017-0026 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 431 - 442
Published on: Oct 23, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
music selection,
digitization,
automation,
video ad,
music genres
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Oliver Wiesener, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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