Skip to main content
Have a personal or library account? Click to login
Testing music selection automation possibilities for video ads Cover

Testing music selection automation possibilities for video ads

Management & Marketing
Volume 12 (2017): Issue 3 (September 2017)
By:   
Open Access
|Oct 2017
Authors

Authors

Oliver Wiesener

wiesener@hdm-stuttgart.de

Hochschule der Medien, University of applied sciences, Stuttgart, Germany
DOI: https://doi.org/10.1515/mmcks-2017-0026 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 431 - 442
Published on: Oct 23, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
music selection,
digitization,
automation,
video ad,
music genres
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Oliver Wiesener, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 12 (2017): Issue 3 (September 2017)
Previous article
Next article