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The focus of marketing communication efforts of smes within south Africa

Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
By:
Open Access
|May 2017

Authors

Safura Mohamed Kallier

Kallism@unisa.ac.za

University of South Africa, Pretoria, South Africa
DOI: https://doi.org/10.1515/mmcks-2017-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 140 - 154
Published on: May 9, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
Marketing,
communication,
SMEs,
traditional marketing,
technology-enabled marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Safura Mohamed Kallier, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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