Have a personal or library account? Click to login
Sponsorship investments: do they deliver brand awareness for all sponsors? Cover

Sponsorship investments: do they deliver brand awareness for all sponsors?

Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
By:
Open Access
|May 2017
DOI: https://doi.org/10.1515/mmcks-2017-0007 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 103 - 123
Published on: May 9, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
sponsorship,
brand awareness,
consumers,
sports,
marketing communication
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Catherine Mpolokeng Sephapo, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 12 (2017): Issue 1 (March 2017)Next article