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Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty Cover

Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty

Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
By: E. A .C. P Karunarathne and  Zhang Jing  
Open Access
|May 2017

Authors

E. A .C. P Karunarathne

chami@wyb.ac.lk

Huazhong University of Science and Technology, Wuhan, China
Wayamba University of Sri Lanka, Kuliyapitiya, Sri Lanka

Zhang Jing

Wayamba University of Sri Lanka, Kuliyapitiya, Sri Lanka
DOI: https://doi.org/10.1515/mmcks-2017-0005 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 61 - 77
Published on: May 9, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
local network effects,
customer loyalty,
call-clubs,
relationship age,
technology advancements
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 E. A .C. P Karunarathne, Zhang Jing, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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