Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty
Authors
E. A .C. P Karunarathne
Huazhong University of Science and Technology, Wuhan, China
Wayamba University of Sri Lanka, Kuliyapitiya, Sri Lanka
Zhang Jing
Wayamba University of Sri Lanka, Kuliyapitiya, Sri Lanka
Language: English
Page range: 61 - 77
Published on: May 9, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
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© 2017 E. A .C. P Karunarathne, Zhang Jing, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.