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A review of the empirical literature on Pay-What-You-Want price setting Cover

A review of the empirical literature on Pay-What-You-Want price setting

Management & Marketing
Volume 11 (2016): Issue 4 (December 2016)
By:   
Open Access
|Dec 2016
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DOI: https://doi.org/10.1515/mmcks-2016-0017 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 566 - 596
Published on: Dec 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
Pay What You Want pricing,
price setting,
empirical pricing research,
voluntary customer payments,
customer integration
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Torsten J. Gerpott, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 11 (2016): Issue 4 (December 2016)
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