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Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand Cover

Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand

Open Access
|Aug 2016

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DOI: https://doi.org/10.1515/mmcks-2016-0010 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 470 - 483
Published on: Aug 10, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2016 Majid Esmaeilpour, Farshad Aram, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.