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Brand importance across product categories in the Czech Republic Cover

Brand importance across product categories in the Czech Republic

Management & Marketing
Volume 11 (2016): Issue 1 (April 2016)
By:  and    
Open Access
|Apr 2016
References

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DOI: https://doi.org/10.1515/mmcks-2016-0001 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 341 - 354
Published on: Apr 30, 2016
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
Product categories,
brand,
loyalty,
customer,
FMCG
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Tomáš Formánek, Radek Tahal, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 11 (2016): Issue 1 (April 2016)
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