Have a personal or library account? Click to login

Customer love: Research on the ranking of food and beverage locations

Management & Marketing
Volume 10 (2015): Issue 2 (September 2015)
By:
Open Access
|Sep 2015

References

  1. Ahuvia, A.C. (2005), “Beyond The extended self: loved objects and consumers’ identity narratives”, Journal Of Consumer Research, Vol. 32, No. 1, pp. 171-184.10.1086/429607
    Search in Google Scholar
  2. Ajzen, I. (2005), Attitudes, Personality, and Behavior, McGraw-Hill International, New York. Burns, D.J. and Neisner, L. (2006), “Customer satisfaction in a retail setting: the contribution of emotion”, International Journal Of Retail and Distribution Management, Vol. 34, No. 1, pp. 49-66.10.1108/09590550610642819
    Search in Google Scholar
  3. Carroll, B.A. and Ahuvia, A.C. (2006), “Some antecedents and outcomes of brand love”, Marketing Letters, Vol. 17, No. 2, pp. 79-89.10.1007/s11002-006-4219-2
    Search in Google Scholar
  4. Chaghooshi, A.J., Fathi, M.R. and Kashef, M. (2012), "Integration of Fuzzy Shannon's Entropy with fuzzy TOPSIS for industrial robotic system selection", Journal of Industrial Engineering & Management, Vol. 5, No. 1, pp. 102-114.
    Search in Google Scholar
  5. Chen, C.-T. (2000), “Extensions of the topsis for group decision-making under fuzzy environment”, Fuzzy Sets And Systems, Vol. 114, No. 1, pp. 1-9.10.1016/S0165-0114(97)00377-1
    Search in Google Scholar
  6. Chen, C.-T. (2001), “A fuzzy approach to select the location of the distribution center”, Fuzzy Sets And Systems, Vol. 118, No. 1, pp. 65-73.10.1016/S0165-0114(98)00459-X
    Search in Google Scholar
  7. Chen, L.Y. and Wang, T.C. (2009), “Optimizing partners’ choice in IS/IT outsourcing projects: The strategic decision of fuzzy VIKOR”, International Journal of Production Economics, Vol. 120, No.1, pp. 233-242.10.1016/j.ijpe.2008.07.022
    Search in Google Scholar
  8. Ehrgott, M. (2005), Multicriteria Optimization Vol-2, Springer, Berlin.
    Search in Google Scholar
  9. Ghorbani, M., Arabzad, S.M. and Bahrami, M. (2012), "Implementing shannon entropy, SWOT and mathematical programming for supplier selection and order allocation", International Journal of Supply Chain Management, Vol. 1, No. 1, pp. 43-47.
    Search in Google Scholar
  10. Herrera, F. and Herrera-Viedma, E. (2000), “Linguistic decision analysis: steps for solving decision problems under linguistic information”, Fuzzy Sets and systems, Vol. 115, No. 1, pp. 67-82.10.1016/S0165-0114(99)00024-X
    Search in Google Scholar
  11. Homburg, C. and Giering, A. (2001), “Personal characteristics as moderators of the relationship between customer satisfaction and loyalty-an empirical analysis”, Psychology & Marketing, Vol.18, No. 1, pp. 43-66.10.1002/1520-6793(200101)18:1<;43::AID-MAR3>3.0.CO;2-I
    Search in Google Scholar
  12. Jani, D. and Han, H. (2011), “Investigating the key factors affecting behavioral intentions: evidence from a full-service restaurant setting”, International Journal of Contemporary Hospitality Management, Vol. 23, No. 7, pp. 1000-1018.10.1108/09596111111167579
    Search in Google Scholar
  13. Jones, M.A. and Suh, J. (2000), “Transaction-specific satisfaction and overall satisfaction: an empirical analysis”, Journal Of Services Marketing, Vol. 14, No. 2, pp. 147-159.10.1108/08876040010371555
    Search in Google Scholar
  14. Kabir, G. (2014), “Consultant selection for quality management using VIKOR method under fuzzy environment”, International Journal of Multicriteria Decision Making, Vol. 4, No.2, pp. 96-113.10.1504/IJMCDM.2014.060423
    Search in Google Scholar
  15. Kahraman, C., Ates, N.Y., Çevik, S., Gülbay, M. and Erdogan, S.A. (2007), “Hierarchical fuzzy topsis model for selection among logistics information technologies”, Journal of Enterprise Information Management, Vol. 20, No. 2, pp. 143-168.10.1108/17410390710725742
    Search in Google Scholar
  16. Kim, H. (2007), “Toward customer love: investigatıng the antecedents and outcomes of satisfied customers’ emotional attachments to retailers”, Doctor of Philosophy Degree Thesis, The University of Tenesse, Knoxville.
    Search in Google Scholar
  17. Kim, H.-Y., Kim, Y.-K., Jolly, L. and Fairhurst, A. (2008), “Satisfied customers’ love toward retailers: a cross-product exploration”, Advances In Consumer Research, Vol. 35, pp. 507-515.
    Search in Google Scholar
  18. Kim, H.-Y., Kim, Y.-K., Jolly, L. and Fairhurst, A. (2010), “The role of love in satisfied customers' relationships with retailers”, The International Review Of Retail, Distribution And Consumer Research, Vol. 20, No. 3, pp. 285-296.10.1080/09593969.2010.491192
    Search in Google Scholar
  19. Klcinc, S.S. and Baker, S.M. (2004), “An integrative review of material possession attachment”, Academy of Marketing Science Review, Vol. 2004, No. 1, pp. 1-35.
    Search in Google Scholar
  20. Ladhari, R. (2009), “Service quality, emotional satisfaction, and behavioural intentions: a study in the hotel industry”, Managing Service Quality, Vol. 19, No. 3, pp. 308-331. Li, D.F. (2005), “Multiattribute decision making models and methods using intuitionistic fuzzy sets”, Journal of Computer and System Sciences, Vol. 70, No. 1, pp. 73-85.10.1016/j.jcss.2004.06.002
    Search in Google Scholar
  21. Liu, H.W. and Wang, G.J. (2007), “Multi-criteria decision-making methods based on intuitionistic fuzzy sets”, European Journal of Operational Research, Vol. 179, No. 1, pp. 220-233.10.1016/j.ejor.2006.04.009
    Search in Google Scholar
  22. Lotfi, F.H. and Fallahnejad, R. (2010), “Imprecise Shannon’s entropy and multi attribute decision making”, Entropy, Vol. 12, No. 1, pp. 53-62.10.3390/e12010053
    Search in Google Scholar
  23. Opricovic, S. (2007), “A Fuzzy compromise solution for multi criteria problems”, International Journal Of Uncertainty, Fuzziness And Knowledge-Based Systems, Vol. 15, No. 3, pp. 363-380.10.1142/S0218488507004728
    Search in Google Scholar
  24. Opricovic, S. and Tzeng, G.-H. (2004), “Compromise solution by MCDM methods: A comparative analysis of VIKOR and topsis”, European Journal Of Operational Research, Vol. 156, No. 2, pp. 445-455.10.1016/S0377-2217(03)00020-1
    Search in Google Scholar
  25. Parkinson, B., Fischer, A.H. and Manstead, A.S. (2004), Emotion in Social Relations: Cultural, Group, and Interpersonal Processes, Psychology Press, London.10.4324/9780203644966
    Search in Google Scholar
  26. Sautter, P., Hyman, M.R. and Lukosius, V. (2004), “E-Tail Atmospherics: A Critique of the Literature and Model Extension”, Journal of Electronic Commerce Research, Vol. 5, No. 1, pp. 14-24.
    Search in Google Scholar
  27. Shannon, C. E. (2001), “A mathematical theory of communication”, ACM SIGMOBILE Mobile Computing and Communications Review, Vol. 5, No. 1, pp. 3-55.10.1145/584091.584093
    Search in Google Scholar
  28. Thomson, M., Macinnis, D.J. and Whan Park, C. (2005), “The ties that bind: measuring the strength of consumers’ emotional attachments to brands”, Journal Of Consumer Psychology, Vol. 15, No. 1, pp. 77-91.10.1207/s15327663jcp1501_10
    Search in Google Scholar
  29. Whang, Y.-O., Allen, J., Sahoury, N. and Zhang, H. (2004), “Falling in love with a product: the structure of a romantic consumer-product relationship”, Advances In Consumer Research, Vol. 31, No. 1, pp. 320-327.
    Search in Google Scholar
  30. Zadeh, L.A. (1965), “Fuzzy sets”, Information and Control, Vol. 8, No. 3, pp. 338-353.10.1016/S0019-9958(65)90241-X
    Search in Google Scholar
  31. Zadeh, L.A. (2008), “Is there a need for fuzzy logic?”, Information Sciences, Vol. 178, No. 13, pp. 2751-2779.10.1016/j.ins.2008.02.012
    Search in Google Scholar
  32. Zadeh, L.A. (2009), “Toward extended fuzzy logic-A first step”, Fuzzy Sets and Systems, Vol. 160, No. 21, pp. 3175-3181. 10.1016/j.fss.2009.04.009
    Search in Google Scholar
DOI: https://doi.org/10.1515/mmcks-2015-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 103 - 117
Published on: Sep 1, 2015
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
retailing,
consumer behaviour,
customer love,
fuzzy Shannon entropy,
fuzzy VIKOR
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2015 Türk Bahar, Erciş Aysel, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 10 (2015): Issue 2 (September 2015)Next article