Have a personal or library account? Click to login
Visual Code Across Borders. Visual Communication as the Answer to Intercultural Management Dilemmas Cover

Visual Code Across Borders. Visual Communication as the Answer to Intercultural Management Dilemmas

Open Access
|May 2016

References

  1. Cornelissen, J. (2009), Corporate Communication. A guide to theory and practice, London: Sage.
  2. Entwistle, J. (2002), ‘The Aesthetic Economy. The production of value in the field of fashion modeling’, Journal of Consumer Culture, vol. 2, no. 3, 317-339.10.1177/146954050200200302
  3. Ingledew, J., (2011), The A-Z of visual ideas, London: Laurence King.
  4. Kliatchko, J. (2005), ‘Towards a new definition of integrated marketing communications (IMC)’, International Journal of Advertising, vol. 24, no. 1, pp. 7-34.10.1080/02650487.2005.11072902
  5. Machin, D. (2014), ‘Visual Communication’, Handbooks of Communication Science 4, DE GRUYTER MOUTON.10.1515/9783110255492
  6. Meirelles, I. (2013), Design for Information: An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations, Rockport Publishers.
  7. Oswald, L. R. (2012), Marketing semiotics. Signs, strategies and brand values, Oxford: Oxford University Press.10.1093/acprof:osobl/9780199566495.001.0001
  8. Oswald, L. R. (2015), Creating Value: The Theory and Practice of Marketing Semiotics Research, Oxford: Oxford University Press.
  9. Rose, G. (2012), Visual Methodologies. An Introduction to Researching with Visual Materials, Open University Press.
  10. Rozkwitalska, M. (2009), ‘Cultural Dilemmas of International Management’, Journal of Intercultural Management, vol. 1, no. 1, pp. 91-99.
  11. Schroeder, J.E. (2004), ‘Visual Consumption in the image economy’, in Ekstrom K., Brembeck H. (ed.) Elusive economy, Oxford: Berg.
  12. O’Brien, C. (2015), Controversy Makes Whopper Virgins A Success For Burger King, http://thefutureofads.
  13. http://infosthetics.com/cgi-bin/mt/mt-search.cgi?search=successful+information+design&IncludeBlogs=1&limit=20
DOI: https://doi.org/10.1515/joim-2015-0034 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
Language: English
Page range: 113 - 121
Published on: May 31, 2016
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2016 Alicja Waszkiewicz-Raviv, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.