The “Retro” Trend in Marketing Communication Strategy of Global Brands Cover

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The “Retro” Trend in Marketing Communication Strategy of Global Brands

Journal of Intercultural Management

Volume 7 (2015): Issue 3 (September 2015)

By: Magdalena Grębosz and Jean-Marc Pointet

Open Access

|Jan 2016

DOI: https://doi.org/10.1515/joim-2015-0024 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150

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Language: English

Page range: 119 - 132

Published on: Jan 29, 2016

Published by: SAN University

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

retromarketing,

marketing communication strategy,

consumers attitudes,

brand management

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other

© 2016 Magdalena Grębosz, Jean-Marc Pointet, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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