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Tourism Product as a Tool Shaping Cross-cultural Approach in Marketing Cover

Tourism Product as a Tool Shaping Cross-cultural Approach in Marketing

Journal of Intercultural Management
Volume 7 (2015): Issue 2 (June 2015)
By:  and    
Open Access
|Jan 2016
References

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DOI: https://doi.org/10.1515/joim-2015-0014 | Journal eISSN: 2543-831X (formerly 2080-0150) | Journal ISSN: 2080-0150
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Language: English
Page range: 125 - 134
Published on: Jan 29, 2016
Published by: SAN University
In partnership with: Paradigm Publishing Services
Keywords:
cross-cultural interactions,
cultural experience,
new marketing philosophy
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2016 Barbara Marciszewska, Aleksandra Grobelna, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 7 (2015): Issue 2 (June 2015)
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