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By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends Cover

By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends

Economics and Culture
Volume 14 (2017): Issue 2 (December 2017)
By: Jana Kliestikova and  Maria Kovacova  
Open Access
|Dec 2017

Authors

Jana Kliestikova

jana.kliestikova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications

Maria Kovacova

maria.kovacova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications
DOI: https://doi.org/10.1515/jec-2017-0016 | Journal eISSN: 2256-0173
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Language: English
Page range: 33 - 43
Published on: Dec 29, 2017
Published by: University College of Economics and Culture
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
brand,
brand value,
brand valuation
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Law,
Commercial law,
Commercial law, other,
Social sciences,
Education,
Education, other

© 2017 Jana Kliestikova, Maria Kovacova, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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