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Becoming a Hidden Champion: From Selective use of Customer Intimacy and Product Leadership to Business Attractiveness Cover

Becoming a Hidden Champion: From Selective use of Customer Intimacy and Product Leadership to Business Attractiveness

South East European Journal of Economics and Business
Volume 12 (2017): Issue 1 (April 2017)
By: Melita Balas Rant and  Simona Korenjak Cerne  
Open Access
|Jul 2017

Authors

Melita Balas Rant

melita.rant@ef.uni-lj.si

Faculty of Economics, University of Ljubljana

Simona Korenjak Cerne

simona.cerne@ef.uni-lj.si

Faculty of Economics, University of Ljubljana
DOI: https://doi.org/10.1515/jeb-2017-0008 | Journal eISSN: 2233-1999
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Language: English
Page range: 89 - 103
Published on: Jul 6, 2017
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
strategy,
value proposition,
industry attractiveness,
product leadership,
customer intimacy
Related subjects:
Business and economics,
Business management,
Business management, other,
Political economics,
Political economics, other

© 2017 Melita Balas Rant, Simona Korenjak Cerne, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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