Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro
Abstract
In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.
DOI: https://doi.org/10.1515/jcbtp-2017-0002 | Journal eISSN: 2336-9205
Language: English
Page range: 15 - 28
Submitted on: Jun 11, 2016
Accepted on: Nov 11, 2016
Published on: Feb 8, 2017
Published by: Central Bank of Montenegro
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year
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© 2017 Bojana Femić-Radosavović, Milorad Jovović, published by Central Bank of Montenegro
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.