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Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game Cover

Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game

Open Access
|Dec 2017

Authors

Yvonne Crotty

yvonne.crotty@dcu.ie

School of STEM Education, Innovation and Global Studies, Institute of Education, Dublin City University, Drumcondra, International Centre for Innovation and Workplace Learning,, Dublin, Ireland

Tom Kinney

Strategy and Marketing Advisor, Invest Northern Ireland & Centre for Innovation and workplace learning,, Dublin, Ireland

Margaret Farren

School of STEM Education, Innovation and Global Studies, Institute of Education, Dublin City University, Drumcondra, International Centre for Innovation and Workplace Learning,, Dublin, Ireland
Language: English
Page range: 34 - 41
Submitted on: Oct 10, 2017
Accepted on: Dec 1, 2017
Published on: Dec 29, 2017
Published by: Dublin City University, School of Education
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2017 Yvonne Crotty, Tom Kinney, Margaret Farren, published by Dublin City University, School of Education
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.