Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game
By: Yvonne Crotty, Tom Kinney and Margaret Farren
Authors
Yvonne Crotty
School of STEM Education, Innovation and Global Studies, Institute of Education, Dublin City University, Drumcondra, International Centre for Innovation and Workplace Learning,, Dublin, Ireland
Tom Kinney
Strategy and Marketing Advisor, Invest Northern Ireland & Centre for Innovation and workplace learning,, Dublin, Ireland
Margaret Farren
School of STEM Education, Innovation and Global Studies, Institute of Education, Dublin City University, Drumcondra, International Centre for Innovation and Workplace Learning,, Dublin, Ireland
DOI: https://doi.org/10.1515/ijtr-2017-0005 | Journal eISSN: 2353-5415
Language: English
Page range: 34 - 41
Submitted on: Oct 10, 2017
Accepted on: Dec 1, 2017
Published on: Dec 29, 2017
Published by: Dublin City University, School of Education
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
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© 2017 Yvonne Crotty, Tom Kinney, Margaret Farren, published by Dublin City University, School of Education
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.