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Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness Cover

Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness

International Journal of Management and Economics
Volume 53 (2017): Issue 3 (September 2017)
By:  and    
Open Access
|Sep 2017
Authors

Authors

Piotr Zaborek

pzaborek@gmail.com

International Management and Marketing Institute, Warsaw School of Economics, Poland

Jolanta Mazur

jolanta.mazur@sgh.waw.pl

International Management and Marketing Institute, Warsaw School of Economics, Poland
DOI: https://doi.org/10.1515/ijme-2017-0020 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 82 - 106
Published on: Sep 29, 2017
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
value co-creation,
DART model,
service dominant logic,
innovation,
SMEs
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2017 Piotr Zaborek, Jolanta Mazur, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 53 (2017): Issue 3 (September 2017)
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