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An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications Cover

An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications

International Journal of Management and Economics
Volume 48 (2015): Issue 1 (December 2015)
By: Sulaimon Olanrewaju Adebiyi,  Emmanuel Olateju Oyatoye and  Owolabi Lateef Kuye  
Open Access
|Feb 2016

Authors

Sulaimon Olanrewaju Adebiyi

lanre18april@gmail.com

Emmanuel Olateju Oyatoye

eoyatoye@unilag.edu.ng

Owolabi Lateef Kuye

okuye@unilag.edu.ng

DOI: https://doi.org/10.1515/ijme-2015-0035 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 63 - 83
Published on: Feb 29, 2016
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
analytic hierarchy process,
mobile number portability,
retention management,
telecommunication,
marketing strategies
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2016 Sulaimon Olanrewaju Adebiyi, Emmanuel Olateju Oyatoye, Owolabi Lateef Kuye, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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