
Rebalancing the Market Power. Manufacturer and Retailer Brands in the German Food Retail Market
By: Andreas Bielig
References
- Baltas, G. (1997), Determinants of Store Brand Choice: A Behavioural Analysis,, Vol. 6 (5), pp. 315–324.
- Baltas G., Doyle, P., Dyson, P. (1997), A Model of Consumer Choice for National vs Private Label Brands,, Vol. 48 (10), pp. 988–995.
- Bhasin A, Dickinson, R., Nandan, S. (1995), Retailer Brands: A Channel Perspective-the United States,, Vol. 4 (4), pp. 17–37.
- Bundeskartellamt (2014),, September 2014, Bonn.
- Bundesverband der Deutschen Ernährungsindustrie (2015), Lebensmittelhandel, available at:, (accessed: July 14, 2015).
- Burt, S. (2000), The Strategic Role of Retail Brands in British Grocery Retailing,, Vol. 34 (8), pp. 875–890.
- Cotterill, R. W., Putsis Jun. W. P. (2001), Do Models of Vertical Strategic Integration or National and Store Brands Meet the Market Test?,, Vol. 77 (1), pp. 83–109.
- Davies, K., Gilligan, C. T., Sutton, C. J. (1986), The Development of Own Label Product Strategies in Grocery and DIY Retailing in the United Kingdom,, Vol. 1 (1), pp. 6–19.
- Der Handel (2014),, 31.01.2014, available at:(accessed: July 14, 2015).
- Dhar, S. K., Hoch, S. J. (1997), Why Store Brand Penetration varies by Retailer,, No. 16, pp. 208–227.
- Dunne, D., Narasimham, C. (1999), The New Appeal of Private Labels,, Vol. 77 (3), pp. 41–48.
- Eurostat (2015),, available at:, (accessed: July 6, 2015).
- Fitzell, P. (1993),, Global Book Productions, New York.
- Gesetz gegen Wettbewerbsbeschränkungen (GWB) (1998),, zuletzt durch Artikel 258 der Verordnung vom 31. August 2015 (BGBl. I S. 1474) geändert, Bundesministerium der Justiz und für Verbraucherschutz, available at:, (accessed: September 22, 2015).
- Glynn, M. S., Chen, S. (2009), Consumer–factors Moderating Private Label Brand Success: Further Empirical Results,, Vol. 37 (11), pp. 896–914.
- Gonzáles Mieres, C., Díaz Martín, A. M., Trespalacios Gutiérrez, J. A. (2006), Influence of Perceived Risk on Store Brand Proneness,, Vol. 34 (10), p. 761–772.
- Grabitz, I., Seidel, H. (2006), Festung Deutschland,, 30.07.2006, available at:, (accessed: July 14, 2015).
- Handelsblatt (2004),23.03.2004, available at:, (accessed: July 14, 2015).
- Hoch, S. J. (1996), How Should National Brands Think about Private labels?,, Vol. 37 (2), pp. 89–102.
- Hoffmann, A., Loy, J.-P. (2010),, GJAE 59 (4), pp. 225–245 (also Gewisola Conference Paper, Universität Kiel, p. 1, available at:, (accessed: July 7, 2015).
- IRi (2015), Share of retail brands on earnings in food retail markets in selected western European economies and U. S. A. in 2014 [%], in:, cited via EHI Retail Institute, Handelsdaten, available at:, (accessed: July 7, 2015).
- Johansson, U., Burt, S. (2004), The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: A Comparative Study of Buying Processes in the UK, Sweden and Italy,, Vol. 20 (7/8), pp. 799–824.
- Kantzenbach, E. (1967),, Göttingen.
- Kumar, N., Steenkamp, J.–B. (2007),, Harvard Business Press, Harvard.
- Mills, D. E. (1995), Why Retailers Sell Private Labels,, Vol. 4 (3), pp. 509–528.
- Monopolkommission (2012),, Deutscher Bundestag Drucksache 17/10365, 17. Wahlperiode, 20.07.2012, Berlin.
- Nielsen Company (2015a),, cited via EHI Retail Institute, Handelsdaten, available at:, (accessed: July 7, 2015).
- Nielsen Company (2015b),, cited via EHI Retail Institute, Handelsdaten, available at:, (accessed: July 7, 2015).
- Schmidt, I. (2005),, Lucius & Lucius, Stuttgart.
- Scott Morton, F., Zettelmeyer, F. (2004), The Strategic Positioning of Store Brands in Retailer–ManufacturerNegotiations,, Vol. 24 (2), pp. 161–194.
- Shaw, S. A., Dawson, J. A., Blair, L. M. A. (1992), The Sourcing of Retailer Brand Food Products,, Vol. 8 (2), pp. 127–146.
- Spiegel online (2006),, 28.07.2006, available at:(accessed: July 14, 2015).
- Statista (2015),, available at:, (accessed: July 14, 2015).
- Steenkamp, J.–B., Dekimpe, M. (1997), The Increasing Power of Private Labels: Building Loyalty and Market Share,, Vol. 30 (6), pp. 917–930.
- Steiner, R. L. (2004), The Nature and Benefits of National Brands/Private Label Competition,, Vol. 24 (2), pp. 105–127.
DOI: https://doi.org/10.1515/ijme-2015-0033 | Journal eISSN: 2543-5361 (formerly 2299-9701) | Journal ISSN: 2299-9701
Language: English
Page range: 21 - 44
Published on: Feb 29, 2016
Published by: SGH Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Related subjects:
© 2016 Andreas Bielig, published by SGH Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.