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The Trap Of Stereotypes In Romanian Commercials Involving Seniors Cover

The Trap Of Stereotypes In Romanian Commercials Involving Seniors

Open Access
|Mar 2015

Abstract

This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.

DOI: https://doi.org/10.1515/genst-2015-0011 | Journal eISSN: 2286-0134 | Journal ISSN: 1583-980X
Language: English
Page range: 152 - 162
Published on: Mar 25, 2015
Published by: West University of Timisoara
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2015 ELENA MARIA EMANDI, published by West University of Timisoara
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.