The Trap Of Stereotypes In Romanian Commercials Involving Seniors

ELENA MARIA EMANDI

doi:10.1515/genst-2015-0011

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The Trap Of Stereotypes In Romanian Commercials Involving Seniors

Gender Studies

Volume 13 (2014): Issue 1 (December 2014)

By: ELENA MARIA EMANDI

Open Access

|Mar 2015

Abstract

This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.

References

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Articles in this issue

DOI: https://doi.org/10.1515/genst-2015-0011 | Journal eISSN: 2286-0134 | Journal ISSN: 1583-980X

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Language: English

Page range: 152 - 162

Published on: Mar 25, 2015

Published by: West University of Timisoara

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

commercials,

discrimination,

gender role,

power,

semio-stylistic approach,

Related subjects:

Literary studies, general,

Linguistics and semiotics,

Applied linguistics,

Applied linguistics, other,

Cultural studies,

Topics in cultural studies,

Gender

© 2015 ELENA MARIA EMANDI, published by West University of Timisoara
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 13 (2014): Issue 1 (December 2014)