Have a personal or library account? Click to login
The Role of Signals in Online Auction Purchase Decisions Cover

The Role of Signals in Online Auction Purchase Decisions

Open Access
|Dec 2015

References

  1. Akerlof, G. (1970). The Market for Lemons: Quality Under Uncertainty and the Market Mechanism, Quarterly Journal of Economics, 84 (3): 488-500.10.2307/1879431
  2. Asch, S.E. (1956). Studies of independence and conformity: a majority of one against a unanimous majority. Psychological Monographs (pp. 70-79).10.1037/h0093718
  3. Biswas, D. & Biswas, A. (2004). The Diagnostic Role of Signals in the Context of Perceived Risk in online Shopping: Do Signals Matter More on the Web? Journal of Interactive Marketing, 18 (3): 30-45.10.1002/dir.20010
  4. Bo, X., Zhangxi, L. & Bingjia S. (2010). Factors affecting consumer behaviors in online buy-itnow auctions. Internet Research, 20 (5): 509-526.
  5. Bonabeau, E. (2004). The perils of the imitation age. Harvard Business Review, 82: 99-104.
  6. Chen, Y-F. (2008). Herd behavior in purchasing books online. Computers in Human Behavior, 24: 1977-92.
  7. Chen, Y-F. & Wang, Y-J. (2010). Effect of Herd Cues and Product Involvement on Bidder Online Choices. Cyberpsychology, Behavior and Social Networking, 14 (7-8): 411-416.
  8. Chen, Y-F. (2011). Auction Fever: Exploring Informational Social Influences on Bidder Choices. Cyberpsychology, Behavior and Social Networking, 13 (4): 423-428.
  9. Dawar, N. & Parker, P. (1994). Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality. Journal of Marketing, 58 (2): 81-95.
  10. Donath, J. (2007). Signals in Social Supernets. Journal of Computer-Mediated Communication, 13, (1): 231-251.
  11. Erdem, T. & Swait, J. (1998). Brand Equity as a Signaling Phenomenon. Journal of Consumer Psychology, 7 (2): 131-157.
  12. Gregg, D. & Scott, J. (2006). The Role of Reputation Systems in Reducing Online Auction Freud. International Journal of Electronic Commerce, 10 (3): 97-122.
  13. Gregg, D. & Walczak, S. (2008). Dressing Your Online Auction Business For Success: An Experiment Comparing Two eBay Businesses. MIS Quarterly, 32 (3): 653-670.
  14. Hanson, W.A. & Putler, D.S. (1996). Hits and misses: herd behavior and online product popularity. Marketing Letters, 7: 297-305.
  15. Hasson, O. (2000). Knowlegde, information, biases and signal assemblages. In: Animal Signals. Signalling and Signal Design in Animal Communication. Eds. Y. Espmark, T. Amundsen, G. Rosenqvist. The Royal Norwegian Society of Sciences and Letters, The Foundation of Tapir Publishers, Trondheim, Norway (pp. 445-463).
  16. InternetStandard Report (2013). www.ecommercestandard.pl.
  17. Kim, D., Ferrin, D. & Rao, H. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support System, 22 (2): 544-564.
  18. Lascu, D.-N. & Zinkhan, G. (1999). Consumer conformity: review and applications for marketing theory and practice. Journal of Marketing Theory & Practice, 7: 1-12.
  19. Lee, J., Park, D.H. & Han, I. (2008). The effect of negative online consumer reviews on product attitude: an information processing view. Electronic Commerce Research & Applications, 7: 341-52.
  20. Lo, S.-K., Chiu, Y.-P. & Hsieh, A.-Y. (2013). Photograph and model use within an online auction page for influencing buyer’s bidding behavior. Online Information Review, 37 (3): 354-368.
  21. Mavlanova, T., Benbunan-Fich, R. & Koufaris, M. (2012). Signaling theory and information asymmetry in online commerce. Information & Management, 49 (5): 240-247.
  22. Maynard-Smith, J. & Harper, D. (2004). Animal Signals. Oxford Series in Ecology and Evolution.
  23. Min-Young, L., Youn-Kyung, K. & Hyun-Joo, L. (2013). Adventure versus gratification: emotional shopping in online auctions. European Journal of Marketing, 47 (1/2): 49-70.
  24. Mitra, D. & Fay, S. (2012). Managing Service Expectations in Online Markets: A Signaling Theory in E-tailer Pricing and Empirical Test. Journal of Retailing, 86 (2): 184-199.
  25. Miyazaki, A.D., Greval, D. & Goodstein, R.C. (2005). The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency. Journal of Consumer Research, 32 (1): 146-153.
  26. Nanarpuzha, R. (2014). Marketing semiotics: Signs, strategies, and brand value. European Journal of Marketing, 48 (5/6).10.1108/EJM-02-2013-0059
  27. Oswald, L.R. (2012). Marketing Semiotics: Signs, Strategies, and Brand Value. Oxford University Press.10.1093/acprof:osobl/9780199566495.001.0001
  28. Purohit, D. & Srivastava, J. (2001). Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework. Journal of Consumer Psychology, 10 (3): 123-134.
  29. Rao, A.R. (2005). The Quality of Price as a Quality Cue. Journal of Marketing Research, 42 (4): 401-405.
  30. Rao, A.R. & Monroe, K.B. (1989). The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review. Journal of Marketing Research, 26 (3): 351-357.
  31. Resnick, P. & Zeckhauser R. (2002). Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System. In: The Economics of The Internet and E-Commerce. Ed. M.R. Baye, Vol. 11 of Advanced in Applied Microeconomics. Amsterdam, JAI Press (pp. 127-157).
  32. Resnick, P., Zeckhauser R., Swanson, J. & Lockwood, K. (2006). The value of reputation on eBay: A controlled experiment. Experimental Economics, 9 (2): 79-101.
  33. Richardson, P.S., Dick A.S. & Jain, A.K. (1994). Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality. Journal of Marketing, 58(4): 28-36.
  34. San Martin, S. & Camarero, C. (2009). How perceived risk affects online buying. Online Information Rewiev, 33 (4): 629-654.
  35. Shen, C.-C., Chiou, J.-S. & Kuo, B.-S. (2011). Remedies for information asymmetry in online transaction. An investigation into the impact of web page signals on auction outcome. Internet Research, 21 (2): 154-170.
  36. Spence, M. (1974). Market-Signaling, Cambridge MA, Harvard University Press.
  37. Wanat, T. & Grzesiuk, A. (2009). The influence of the number of opinions on the attractiveness of retailers offer in online shopping. Proceedings of International Conference on E-Business, Milan, Italy.
  38. Wu, W.-Y., Huang, P.C. & Fu, C.-S. (2011). The influence of an online auction’s product price and e-retailer reputation on consumer’s perception, attitude and behavioral intention. Scandinavian Journal of Psychology, 52: 590-302.
DOI: https://doi.org/10.1515/foli-2015-0019 | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237
Language: English
Page range: 53 - 68
Submitted on: Oct 2, 2014
Accepted on: Apr 29, 2015
Published on: Dec 30, 2015
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2015 Jacek Cypryjański, Aleksandra Grzesiuk, published by University of Szczecin
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.