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The Role of Social Media in Corporate Reputation Management – The Results of the Polish Enterprises Cover

The Role of Social Media in Corporate Reputation Management – The Results of the Polish Enterprises

Foundations of Management
Volume 9 (2017): Issue 1 (February 2017)
By:   
Open Access
|May 2017
Authors

Authors

Danuta Szwajca

danuta.szwajca@polsl.pl

Silesian University of Technology, Faculty of Organization and Management,, Gliwice, Poland
DOI: https://doi.org/10.1515/fman-2017-0013 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 161 - 174
Published on: May 4, 2017
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
corporate reputation,
reputation management,
corporate communication,
social media
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2017 Danuta Szwajca, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 9 (2017): Issue 1 (February 2017)
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