Have a personal or library account? Click to login

Personalized Information Management by Online Stores in 4C Model. Case Study

Foundations of Management
Volume 8 (2016): Issue 1 (January 2016)
By:
Open Access
|May 2016

References

  1. [1] Andruszkiewicz, K., Betcher T., 2015. Using big data to customize the offer for customers. International Business and Global Economy, No 34/2015, pp.91–92.
    Search in Google ScholarBack to article
  2. [2] Boulding, K.E., 1999. The Economics of Knowledge and the Knowledge of Economics. American Economic Review, Vol. 56, No. 2, pp.1-13.
    Search in Google ScholarBack to article
  3. [3] Brusilovski, P., Kobsa, A., Nejdl, W. (ed.), 2007. The Adaptive Web: Methods and Strategies of Web Personalization. Berlin: Springer Science & Business Media.10.1007/978-3-540-72079-9
    Search in Google ScholarBack to article
  4. [4] Czekaj, J., 2000. Zarządzanie informacją, jako funkcja przedsiębiorstwa. In: T. Borkowski, A. Marcinkowski, A. Oherow-Urbaniec (ed.). W kręgu zarządzania. Spojrzenie multidyscyplinarne. Kraków: Księgarnia Akademicka.
    Search in Google ScholarBack to article
  5. [5] Davenport, T., Prusak, L., 1997. Information Ecology. Oxford-New York: Oxford University Press.10.1093/oso/9780195111682.001.0001
    Search in Google ScholarBack to article
  6. [6] Dean, D., Gilliland, G., The Post-PC Era: A Disruptive Dawn. The Boston Consalting Group, [online] Available at: http://www.bcg.com/expertise_impact/publications/publicationdetails.aspx?id=tcm:12-84961&mid=tcm:12-84951 (Accessed 02.02.2016).
    Search in Google ScholarBack to article
  7. [7] Drucker, P.F, 1994. The Age of Social Transformation. In: The Atlantic Monthly, No. 11.
    Search in Google ScholarBack to article
  8. [8] Dziuba, D., 2005. Przesłanki rozwoju sieciowych systemów wspomagania decyzji - udostępnianych w modelu biznesowym ASP (Evidences of development network systems decision supporting in business model ASP). In: J. Oleński, Z. Olejniczak, J.S. Nowak (ed) Informatyka, strategie I zarządzanie wiedzą. Warszawa: Polskie Towarzystwo Informatyczne.
    Search in Google ScholarBack to article
  9. [9] Eirinaki, M., Vazirgiannis, M., 2003. Web Mining for Web Personalization. In: ACM Transactions on Internet Technology, No 1, pp.1-27.10.1145/643477.643478
    Search in Google ScholarBack to article
  10. [10] Forbes, 2015. W 2015 ponad 60 proc. Polaków będzie miało smartfona, [online] Available at: http://www.forbes.pl/w-2015-ponad-60-proc-polakow-bedzie-mialo-smartfona,artykuly,191272,1,1.html# (Accessed 28.01.2016).
    Search in Google ScholarBack to article
  11. [11] Gemius, 2015. E-commerce w Polsce 2015. Gemius dla e-Commerce Polska,[online] Available at:https://www.gemius.pl/files/reports/E-commerce-w-Polsce-2015.pdf (Accessed 04.02. 2016).
    Search in Google ScholarBack to article
  12. [12] Gierszewska, G., Romanowska, M., 1997. Analiza strategiczna przedsiębiorstwa. Warszawa: PWE.
    Search in Google ScholarBack to article
  13. [13] Grudzewski, M., Hejduk, I.K., 2001. Globalizacja a kierunki rozwoju zarządzania. Ekonomika i Organizacja Przedsiębiorstw, No 1/2001.
    Search in Google ScholarBack to article
  14. [14] Jones, A., 2015. Identity and Marketing: Capturing, Unifying and Using Customer Data to Drive Revenue Growth, [online] Available at: http://insight.venturebeat.com/report/customer-identity-marketing-capturing-storing-and-enriching-right-data (Accessed 05.02.2016).
    Search in Google ScholarBack to article
  15. [15] Kelley (2015). What Consumer want in the physical and virtual store. Creating the ideal shopping experience, [online] Available at: http://kelley.iu.edu/CERR/files/iukpmg00b.pdf (Accessed 05.02.2016).
    Search in Google ScholarBack to article
  16. [16] Kisielnicki, J., Sroka, H., 2005. Systemy informacyjne biznesu. Informatyka dla zarządzania. Warszawa: Placet.
    Search in Google ScholarBack to article
  17. [17] Kiełtyka, L. (ed.), 2011. IT Tools in Management and Education. Selected Problems. Częstochowa: The Publishing Office of Czestochowa University of Technology.
    Search in Google ScholarBack to article
  18. [18] Koetsier, J., 2014. Top 10 Marketing Automation companies: The VB Index report 2014. [online] Available at: http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/ (Accessed 15.01.2016). [please compare offer portfolio following companies: Hubspot, Salesforce, Marketo, SAS, Eloqua, IBM, Act-On, InfusionSoft, LoopFuse, Silverpop].
    Search in Google ScholarBack to article
  19. [19] Kwiseok, K., Cookhwan, K., 2012. How to design personalization in a context of customer retention: Who personalizes what and to what extent? Electronic Commerce Research and Applications, Vol. 11, pp.101–116.10.1016/j.elerap.2011.05.002
    Search in Google ScholarBack to article
  20. [20] Lauterborn, B., 1990. New Marketing Litany: Four P's Passe: C-Words Take Over. Advertising Age, No.61(41).
    Search in Google ScholarBack to article
  21. [21] Malara, Z., 2006. Przedsiębiorstwo w globalnej gospodarce: wyzwania współczesności (The company in the global economy: the challenges of modernity). Warszawa: PWN.
    Search in Google ScholarBack to article
  22. [22] Malara, Z., Rzęchowski, J., 2011. Zarządzanie informacją na rynku globalnym. Teoria i praktyka. Warszawa: C.H. Beck.
    Search in Google ScholarBack to article
  23. [23] Mikowska, M., 2015. Marketing mobilny w Polsce 2015 (Mobile Marketing in Poland 2015),[online] Available at: http://www.tnsglobal.pl/coslychac/files/2015/05/POLSKA_JEST_MOBI_2015.pdf (Accessed 29.01.2016).
    Search in Google ScholarBack to article
  24. [24] MyBuys, 2014. Personalization Comes of Age: 2014 Retail and Consumer Insights, [online] Available at: http://www.mybuys.com/wp-content/uploads/MyBuys-eTailing-Consumer-Survey-eBook-May-2014.pdf (Accessed 03.02. 2016).
    Search in Google ScholarBack to article
  25. [25] Nowakowski, J., Sobczak, W., 1970. Teoria informacji. Warszawa: WNT.
    Search in Google ScholarBack to article
  26. [26] Oleński, J., 2001. Ekonomika informacji. Warszawa: PWE.
    Search in Google ScholarBack to article
  27. [27] Olejniczak, T., 2004. Personalizacja w kształtowaniu lojalności klientów w internecie. Acta Universitatis Lodziensis, No 179.
    Search in Google ScholarBack to article
  28. [28] Polskie Badania Internetu Sp. z o.o./ Gemius, 2014. Wyniki badania Megapanel PBI/Gemius za grudzień 2014. [online] Available at: https://www.gemius.pl/wszystkie-artykuly-aktualnosci/wyniki-badania-megapanel-pbigemius-za-grudzien-2014.html (Accessed 28.01.2016).
    Search in Google ScholarBack to article
  29. [29] Reimers, B.D., 2000. Getting Personal. InformationWeek, No 767, pp.51-54.
    Search in Google ScholarBack to article
  30. [30] Rubikom Strategy Consultants, 2014. Konsument Digitalny a wirtualna rzeczywistość. Przewodnik po raportach o digitalizacji rynku (Digital Consumer and virtual reality. Guide on reports about digital market), [online] Available at: http://www.shoppingshow.pl/raporty/ShoppingShow_2014_RAPORT_konsument_digitalny_a_wirtualna_rzeczywistosc.pdf (Accessed 02.02.2016).
    Search in Google ScholarBack to article
  31. [31] Senties Technologies, 2015. Personalization for retailers roudup, [online] Available at: https://www.emarketer.com/public_media/docs/eMarketer_Personalization_Retailers_Roundup.pdf (Accessed 06.2.2016).
    Search in Google ScholarBack to article
  32. [32] Sridevi, K., Umarani, R., 2013. Web personalization approaches: a survey. International Journal of Advanced Research in Computer and Communication Engineering, Vol. 2, Issue 3.
    Search in Google ScholarBack to article
  33. [33] Stigler, G. (ed.), 1983. The Economics of Information. In: Stigler G., The Organization of Industry. Chicago: University of Chicago Press.
    Search in Google ScholarBack to article
  34. [34] Szwarc, N., 2010. Od masowej komunikacji marketingowej po personalizację w emarketingu. E-mentor, No 3 (35), [online] Available at: www.e-mentor.edu.pl/artykul/index/numer/35/id/762 (Accessed 10.01.2016).
    Search in Google ScholarBack to article
  35. [35] Świderska, G.K., 2003. Informacja zarządcza w procesie formułowania i realizacji strategii firmy. Warszawa: Difin.
    Search in Google ScholarBack to article
  36. [36] Toffler, A., 1995. Third wave. Warszawa: PIW.
    Search in Google ScholarBack to article
  37. [37] Turban, E., Aronson, J., 2001. DSS and Intelligent Systems. New Jersey: Prentice Hall.
    Search in Google ScholarBack to article
  38. [38] Wojciechowski, M., Zakrzewicz, M., 2000. Automatyczna personalizacja serwerów WWW z wykorzystaniem metod eksploracji danych, [online] Available at: www.cs.put.poznan.pl (Accessed 25.01.2016).
    Search in Google ScholarBack to article
  39. [39] Yijuan, L., Nicu, S., Ross, H., Qi, T., 2011. Personalization in multimedia retrieval: A survey. Multimedia Tools and Applications, Vol. 51, pp.247-277.10.1007/s11042-010-0621-0
    Search in Google ScholarBack to article
  40. [40] Zygała, R., 2007. Podstawy zarządzania informacją w przedsiębiorstwie. Wrocław: Wydawnictwo Akademii Ekonomicznej.
    Search in Google ScholarBack to article
DOI: https://doi.org/10.1515/fman-2016-0005 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Journal RSS Feed
Language: English
Page range: 53 - 68
Published on: May 9, 2016
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
personalization,
information management,
e-commerce,
4C model
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2016 Anna Kubicka, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 8 (2016): Issue 1 (January 2016)Next article